Doing Good and Doing Well: The Case of Lifebuoy Berbagi Sehat

Peserta

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Penilaian

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Sesi

2

Durasi Belajar

60 menit

Level

Intermediate

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Doing Good and Doing Well: The Case of Lifebuoy Berbagi Sehat

Rp 40.000

Deskripsi

Lifeboy was one of Unilever's brands, a brand that was truly 'global' before the term 'global brand' was popular and regarded to be one of the jewels in Unilever's crown. Over 110 years of history, Lifebuoy was consistent to become the champion in health and hygiene. The company started in 1933 with a snap soap factory in Batavia, Unilever was engaged in the manufacturing of soaps, detergents, margarine, dairy based foods, ice cream, tea-based beverages, and cosmetic product. Unilever Indonesia was one of the very few corporations in Indonesia where CSR was embedded in the business. 
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Doing Good and Doing Well: The Case of Lifebuoy Berbagi Sehat

Rp 40.000